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Sometimes it refers to names you wouldn't use but still like or appreciate, and sometimes it means that the name isn't your style at all. I'd use "guilty pleasure" to describe a name that I like but would classify as 'trendy', since I don't like 'trendy' names as a general rule. Like if you generally don't like a certain genre of music, but you end up liking one or two songs from that genre. I think people also use GP to signify that the name does not represent their taste in names, even if it is a name they like... for instance if someone's "naming style" is classic English names, but they also like the name Imani, they could label that as a GP as a way of telling people that the name doesn't signify anything about their overall style. I understand why it seems like a useless term though (esp. the guilty part).