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Subject: Pronunciation of Nike in English
Author: Lumia   (Authenticated as Lumia)
Date: March 31, 2008 at 8:44:52 AM
According to Wikipedia, the mythological name Nike is pronounced ['najki] (NIE-kee) and that is the pronunciation that I heard in commercials for the brand of trainers Nike.

In Spain, the brand is pronounced ['najk] and I found the same pronunciation in Italian forums about this matter, so I thought that that was a matter of non-native speakers applying analogy with other English names and words with the segment ike: Mike, Ike, like, bike...

But, in these thread some English native speakers from Britain and Canada comment that some years ago they pronounced Nike as in Spain:
http://forum.wordreference.com/showthread.php?t=349063

Was ['najki] the American pronunciation of the name Nike and ['najk] the British and Canadian one and the commercials and success of the brand have extended ['najki] to all the English dialects?

Or even was the pronunciation ['najki] generated in the company and extended, first to American dialect and later to the rest of the dialects?

As usual, any contribution would be very helpful.

Thank you very much


Lumia
http://onomastica.mailcatala.com

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