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I see your point...
and in a lot of cases that is absolutely true, the celebrities act as a loudspeaker, even if they are not starting the trend. But I noticed that in the Romance Europe (the Europe that I know for names: Iberian Peninsula, France, Italy) this situation seems less common than in the English speaking world and in a lot of cases, the only explanation for the rise of a name is an internal process: the name sounds like another popular name, has the same style... Honestly, in the case of Matilde I don't know, but if two Italian people (who are into names) think that Matilde Brandi is not an explanation for the rise of the name, probably the explanation has to be found in other places. For example, the book Matilda (1988), by Roald Dahl, was translated into Italian as Matilde and the kids from the 80s are now having children. This concurring with the trend of old fashioned names (this trend recovered Mathilde since 1980s in France).
Lumia
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Yes, I agree with your second paragraph. I think it's basically an old-fashioned name that's coming back. Even supposing Matilde Brandi played a part in its increased popularity, it's not comparable to Asia, which was virtually unknown as a person's name before director Dario Argento used it for his daughter, who became a well-known actress in her own right.
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You are rightwith the cases of Matilde and Asia being not comparable.About Asia, my contact sent me more information this morning: "Asia Argento is actually Aria. The name Asia was refused by the registry office in 1975 when she was born.
Only in 2001-2 the naming laws no longer proibited geografical names. in this case it's likely people got the idea from the Argento family."
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