Ashtoreth is actually the plural of Ashtaroth. An ashtaroth is a type of totem pole associated with the worship of Astarte. Astarte was the Phoenecian goddess referred to above. Ashtaroth is also a biblical land area associated with Og of Bashan.
This name sounds hideous. It's merely a bastardization of the beautiful name Ishtar. Not only that, but Ashtoreth was used by the ancient Hebrews to mock the Babylonians. It also sounds demonic.