Usage American (Modern)
Pronounced Pron. MAWK-see
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Contributor Contrib.Ora on 3/16/2014
Meaning "nerve, courage, pep, daring, spirit". A relatively modern American slang term that came around c. 1925-30 after 'Moxie', a brand of soft drink. The term fell into common usage following an aggressive marketing campaign associating the brand name Moxie with the traits that now define the term. It began gaining popularity as a given name after magician Penn Jillette used it for his daughter in 2005.