Ratings and impressions for ZARA (1):

Good Name	74%		26%	Bad Name
Masculine	6%		94%	Feminine
Classic	37%		63%	Modern
Mature	27%		73%	Youthful
Formal	59%		41%	Informal
Upperclass	67%		33%	Common
Urban	57%		43%	Natural
Wholesome	53%		47%	Devious
Strong	67%		33%	Delicate
Refined	68%		32%	Rough
Strange	76%		24%	Boring
Simple	54%		46%	Complex
Serious	60%		40%	Comedic
Nerdy	52%		48%	Unintellectual

Based on the responses of 93 people.

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