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I don't really like it, and I don't yhink usable

I love ABBA and DH loves tennis, so Bjorn is more familiar (can't do diacritals, sorry!) to me and probably to most English speakers. I would be surprised to meet one whose family had no Scandinavian connections.

I've only heard it as a nickname for Björn (also spelled Björne). I think it's workable as a nickname, but it's childish and ugly as a given name. Björn means bear in Swedish, so it's like using Teddy as a given name (Teddy feels more like a name than Bjarne though).