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In my mind it lives with its sisters Taylor, Sydney, Ashley, Lauren, Madison, Morgan, Hailey, Jordan ... names given to baby daughters who were pictured as future CEOs and astronauts. Names that probably appeared on soap opera ingenues circa 1990. Names that sounded "professional" and gender-ambiguous. I guess it's one of the better ones, since it's not a surname and has Alex in it, it doesn't go stale as fast. But I do feel like it is sort of trademarky-sounding and aloof.

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- mirfak