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Nickname for it is “yes”.
The telenovela and movie, especially the movie, did popularise this name, however it's not true to say that it was first used by Yolanda Vargas Dulché in these two adaptations of the romance comic first published in 1965 in the comic book 'Lágrimas, Risas y Amor'.
The comic, which had earlier been published under different titles 'Zorina' and 'Cruz Gitana', contributed to the name's first rise in popularity, however, from what I can gather using FamilySearch records and data that is available in countries like Ecuador, the name started to be used in multiple counts throughout Latin America in the mid-1950s. [noted -ed]
The name Yesenia was given to 180 girls born in the US in 2015.

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