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Nuh-VAY-uh is how it is conventionally pronounced, AFAIK, but you could pronounce it neh-VAY.

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I don't think of Nivea, but (I know this is nerdy) I do think of a "nevus" which is a birthmark and makes it seem a tad ugly.

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Because it's heaven backwards, it appears to make a statement about the relative values of religion and education, which is sort of stigmatizing. I don't expect to find many urban liberal-arts professors whose daughters are named Nevaeh, if you get my drift. I don't think it's totally tacky or trashy though. It might even seem sort of subversive - seems to have the religious equivalent of a punk-rock attitude.

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If I thought it were pretty myself, I wouldn't be ashamed to like it. Like, Nirvana backwards is Anavrin, and that's kind of neat. I think some superficial "pretty" names from pop culture, like Anakin, Chanel, and Galadriel are okay, because I happen to like the way they look and sound. I don't think the look and sound of Nevaeh is attractive (and I'm not religious), and I think that is mainly why I'm able to see it as superficial, naive, and image-oriented "tacky-trashy," and/or religious-provincial "redneck." But it's sort of like the way I feel about, say, Samwise, Apple, Briar, Seven, Armani, and Coco ... I dislike them, and I can find a heap of reasons to think they're stupid, tacky, trashy, whatever. Do I think they're unattractive because I think they're stupid, or do I think they're stupid because I think they're unattractive? Who can say.