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In general, I like alliteration, but it does depend on the names in question, and some letters are easier to alliterate than others. When it works, I think alliteration adds energy to a name and makes it more memorable. When it doesn't, the name sounds awkward or cartoonish.

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R is one of those letters that is borderline difficult for me to alliterate. Sometimes, it sounds like Scooby-Doo is talking ("Ruh-roh!"). Having a different number of syllables and few, if any, other shared sounds helps a lot.

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Tl;dr: If Rose works well with your last name, go for it.

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