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The implications of Jemima here are completely different. Most of us have grown up with a positive connotation of the name Jemima because our most popular kids show has a main character/doll named Jemima, or the popular Peter Rabbit series has Jemima puddle duck.
I grew up with two friends named Jemima, so it's still very much useable here. I don't fully understand the whole Aunt Jemima thing as it's something that I had literally never heard about before being on these boards.
I would still use it because of the positive associations we have with the name.