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I don't care for it for a number of reasons. I have to labor too hard to get a pronunciation just from the name and when I do it's not nearly attractive enough to be an adequate reward. It looks off to me as well, like someone was typing with their fingers on the wrong keys. I'm not into the double Ls followed so closely by double Rs. Simplifying it, though, doesn't seem to help its case either. The final strike for me is similar to Jormungandr's sentiment; whenever I see it come up on the board it first seems reminiscent of a respiratory ailment or something of that nature.

This message was edited 5/1/2008, 10:35 AM