I dislike it. It sounds old fogey. I think of
Flo from the Progressive commercials mostly. Trying to get her out of my mind, I think of an old woman who has a knitting addiction and a pair of rhinestone cat eye glasses that she refuses to part with. She wears bright red lipstick that gets on her teeth.
For colors,
Florence is a murky aqua color with a brown edgey swirliness to it. Not unpleasant but just sort of... off.