This name was borne by the heroine of Lewis Carroll's novels Alice's Adventures in Wonderland (1865) and Through the Looking Glass (1871).
In the United States it became more common for girls in the early 1980s, shortly after the debut of the television sitcom The Facts of Life (1979-1988), which featured a character named Blair Warner. The name left the American top 1000 rankings two decades later, but was resurrected by another television character, this time Blair Waldorf from the series Gossip Girl (2007-2012).
This is also an alternate transcription of Russian Ева (see Yeva).
In the United States this form was much less common than Isabel until the early 1990s, when it began rapidly rising in popularity. It reached a peak in 2009 and 2010, when it was the most popular name for girls in America, an astounding rise over only 20 years.
A famous bearer is the Italian actress Isabella Rossellini (1952-).